Benjamin Moore Color Preview® Collection Reds
Pink Popsicle
A mid-tone, saturated red. Tinted at the counter in the Benjamin Moore lines below, while you wait.
On the wall at Raintree: Color Preview, first column from the left, top band
Reading
LRV is how much light a color reflects, from 0 for black to 100 for pure white.
At LRV 37 it absorbs roughly two-thirds of the light that falls on it.
Aura Interior and Regal Select Interior are the lines we would use indoors. Benjamin Moore does not recommend it for exterior use.
It works across a whole room with good south-facing windows, and as a single wall, a cabinet body or an accent anywhere else.
Matte or eggshell on walls; satin holds up better on doors and high-touch trim.
Master Color Index
- Code
- 2001-40
- Collection
- Color Preview® Collection
- Family
- Reds
- LRV (official)
- 37
- Exterior
- Not recommended for exterior use
- Tints in
- Every Benjamin Moore interior line we carry
Also known as
No alias codes. 2001-40 publishes in the Color Preview® Collection only.
Works on
- — Feature and accent walls
- — Cabinet bodies
On the wall
Get it mixed
Every line below tints to 2001-40. Pick the one that matches the surface.
Tap a line for a quote in Pink Popsicle.
- Aura InteriorInterior wallsMatteChoose
- Regal Select InteriorWallsMatte or eggshellChoose
- AdvanceCabinets, doors, trimSatin or semi-glossChoose
- Ultra Spec 500Rentals and volume workMatte or eggshellChoose
Benjamin Moore does not recommend 2001-40 for exterior use, so only the interior lines are listed. Tinted while you wait at the counter. Ask for a quote and we’ll call back with the price and have it mixed for pickup; sample pints are mixed the same way.
Neighbors
Two steps lighter, two steps darker, and the one it gets confused with. Ranked by measured color distance.
- Strawberry Shortcake2000-40LRV 37The closest color in the catalog by measured distance. Same reflectance at about the same warmth.
Questions
Will it look like this on my wall?
Not exactly. Screens vary and paint shifts with the light in the room. Pick up a sample before you commit to a wall — put it up for a full day so you see it in morning light, afternoon light and lamplight before the gallons get tinted.
Is it approved for my HOA?
That depends on your community, not on the color alone. Search your HOA to see its approved palette, then bring the scheme in and we will tell you how Pink Popsicle compares. Committees approve colors, not brands, so a Benjamin Moore can is fine as long as the color matches the approved sheet.
Which line for a west-facing exterior?
Benjamin Moore’s own guidance is that 2001-40 is not an exterior color, so we would not put it on a west wall in any line. Bring a photo of the wall to the counter and we will find the closest color that is rated for it.
Can you match it in another brand?
We tint Benjamin Moore. 2001-40 is a native Benjamin Moore formula, so there is nothing to approximate here — it comes out of the machine as published. If you have a Dunn‑Edwards code, Benjamin Moore already has that formula too. For a chip or a lid with no code, bring it in and we will read it and tell you how close we can get.