Will it look like this on my wall?

Not exactly. Screens vary and paint shifts with the light in the room. Pick up a sample before you commit to a wall — put it up for a full day so you see it in morning light, afternoon light and lamplight before the gallons get tinted.

Is it approved for my HOA?

That depends on your community, not on the color alone. Search your HOA to see its approved palette, then bring the scheme in and we will tell you how Grape Gum compares. Committees approve colors, not brands, so a Benjamin Moore can is fine as long as the color matches the approved sheet.

Which line for a west-facing exterior?

Benjamin Moore’s own guidance is that 2068-20 is not an exterior color, so we would not put it on a west wall in any line. Bring a photo of the wall to the counter and we will find the closest color that is rated for it.

Can you match it in another brand?

We tint Benjamin Moore. 2068-20 is a native Benjamin Moore formula, so there is nothing to approximate here — it comes out of the machine as published. If you have a Dunn-Edwards code, Benjamin Moore already has that formula too. For a chip or a lid with no code, bring it in and we will read it and tell you how close we can get.

Benjamin Moore Color Preview® Collection Purples

Grape Gum

Name: Benjamin Moore Grape Gum (2068-20)
Brand: Benjamin Moore

A very dark violet. Tinted at the counter in the Benjamin Moore lines below, while you wait.

Get this color mixed Book a color consult

2068-20LRV 7Exterior not recommended

On the wall at Raintree: Color Preview, second column from the left, bottom band

Reading

LRV is how much light a color reflects, from 0 for black to 100 for pure white.

At LRV 7 it absorbs most of the light that falls on it. It runs hot on any wall that takes afternoon sun.

Aura Interior and Regal Select Interior are the lines we would use indoors. Benjamin Moore does not recommend it for exterior use.

Indoors it works on an accent wall, cabinets or interior doors.

Matte or eggshell on walls. Soft gloss or semi-gloss on doors and trim.

Master Color Index

Code: 2068-20
Collection: Color Preview® Collection
Family: Purples
LRV (official): 7
Exterior: Not recommended for exterior use
Tints in: Every Benjamin Moore interior line we carry

Also known as

No alias codes. 2068-20 publishes in the Color Preview® Collection only.

Works on

— Interior doors
— Accent walls — well-lit interior rooms
— Cabinet contrast

On the wall

A living room, steel windows to the desert, shown in Grape Gum — A living room, steel windows to the desert

A living room under a vaulted ceiling, shown in Grape Gum — A living room under a vaulted ceiling

A great room with a stone fireplace, shown in Grape Gum — A great room with a stone fireplace

Get it mixed

Every line below tints to 2068-20. Pick the one that matches the surface.

LineUseSheenQuote

Tap a line for a quote in Grape Gum.

Benjamin Moore does not recommend 2068-20 for exterior use, so only the interior lines are listed. Tinted while you wait at the counter. Ask for a quote and we’ll call back with the price and have it mixed for pickup; sample pints are mixed the same way.

Neighbors

Two steps lighter, two steps darker, and the one it gets confused with. Ranked by measured color distance.

Mauve Bauhaus1407LRV 13Six points lighter at about the same warmth. Also in Purples.
Scandinavian Blue2068-30LRV 12Five points lighter and cooler. Also in Purples.
Majestic Violet2068-10LRV 5Two points darker and warmer. Also in Purples.
Exotic Purple2071-10LRV 5Two points darker and warmer. Also in Purples.
Blue GrottoCC-964LRV 6The closest color in the catalog by measured distance. One point darker at about the same warmth.

More near Grape Gum

Questions

Will it look like this on my wall?
Not exactly. Screens vary and paint shifts with the light in the room. Pick up a sample before you commit to a wall — put it up for a full day so you see it in morning light, afternoon light and lamplight before the gallons get tinted.
Is it approved for my HOA?
That depends on your community, not on the color alone. Search your HOA to see its approved palette, then bring the scheme in and we will tell you how Grape Gum compares. Committees approve colors, not brands, so a Benjamin Moore can is fine as long as the color matches the approved sheet.
Which line for a west-facing exterior?
Benjamin Moore’s own guidance is that 2068-20 is not an exterior color, so we would not put it on a west wall in any line. Bring a photo of the wall to the counter and we will find the closest color that is rated for it.
Can you match it in another brand?
We tint Benjamin Moore. 2068-20 is a native Benjamin Moore formula, so there is nothing to approximate here — it comes out of the machine as published. If you have a Dunn‑Edwards code, Benjamin Moore already has that formula too. For a chip or a lid with no code, bring it in and we will read it and tell you how close we can get.