Benjamin Moore  Affinity® Color Collection  Reds

Pomegranate

A deep, saturated red. Tinted at the counter in the Benjamin Moore lines below, while you wait.

AF-295LRV 10Exterior approved

On the wall at Raintree: Affinity

Reading

LRV is how much light a color reflects, from 0 for black to 100 for pure white.

At LRV 10 it absorbs most of the light that falls on it. It runs hot on any wall that takes afternoon sun.

Aura Exterior and Element Guard are our first choices at this depth on a wall in full sun, because a deep color is the first to fade. Regal Select Exterior is a sound choice where the wall is shaded.

At this depth and strength it is an accent color in Arizona: a front door, shutters or an interior feature wall. Few HOA committees approve it as a full exterior body.

Matte or eggshell on interior walls. At this depth, eggshell takes scuffs and touch-ups better than matte. Flat on exterior stucco; soft gloss on doors and shutters.

Master Color Index

Code
AF-295
Collection
Affinity® Color Collection
Family
Reds
LRV (official)
10
Exterior
Approved for exterior use
Tints in
Every Benjamin Moore line we carry

Also known as

No alias codes. AF-295 publishes in the Affinity® Color Collection only.

Works on

  • — Front doors and exterior accents (seldom approved as an HOA body color)
  • — Accent walls
  • — Cabinet uppers or lowers

On the wall

A stucco front, saguaros along the walk, shown in Pomegranate
A stucco front, saguaros along the walk
A ranch house with a front porch, shown in Pomegranate
A ranch house with a front porch
A pueblo-style front, saguaro at the corner, shown in Pomegranate
A pueblo-style front, saguaro at the corner
A living room, steel windows to the desert, shown in Pomegranate
A living room, steel windows to the desert
A living room under a vaulted ceiling, shown in Pomegranate
A living room under a vaulted ceiling
A great room with a stone fireplace, shown in Pomegranate
A great room with a stone fireplace

Get it mixed

Every line below tints to AF-295. Pick the one that matches the surface.

Neighbors

Two steps lighter, two steps darker, and the color most often mistaken for it. Ranked by measured color distance.

  • CinnabarCSP-1165LRV 13Three points lighter at about the same warmth. Also in Reds.
  • Segovia Red1288LRV 13Three points lighter at about the same warmth. Also in Reds.
  • Classic BurgundyHC-182LRV 7Three points darker and warmer. Also in Reds.
  • BewitchedCSP-450LRV 6Four points darker and cooler. Also in Reds.
  • Maple Leaf Red2084-20LRV 11The closest color in the catalog by measured distance. One point lighter at about the same warmth.

Questions

  • Will it look like this on my wall?

    Not exactly. Screens vary, and paint shifts with the light in the room. Before you commit, put a sample on the wall for a full day. See it in morning light, afternoon light and lamplight before the gallons are tinted.

  • Is it approved for my HOA?

    It depends on your community. Search your HOA to see its approved palette, then bring the scheme in and we will tell you how Pomegranate compares. Committees approve the color. The brand on the can is not part of the approval, so Benjamin Moore is fine as long as the color matches the approved sheet.

  • Which line for a west-facing exterior?

    Aura Exterior or Element Guard for a west wall in full sun. A color this deep runs hot and fades first, so it belongs in a line made to hold color in heat.

  • Can you match it in another brand?

    We tint Benjamin Moore. AF-295 is a Benjamin Moore formula, so nothing is approximated; it is mixed exactly as published. If you have a Dunn‑Edwards code, Benjamin Moore already has that formula too. For a chip or a lid with no code, bring it in. We will read it and tell you how close we can get.