Benjamin Moore Williamsburg® Color Collection Reds
Carter Red
A deep, saturated red. Tinted at the counter in the Benjamin Moore lines below, while you wait.
On the wall at Raintree: Williamsburg
Reading
LRV is how much light a color reflects, from 0 for black to 100 for pure white.
At LRV 24 it absorbs roughly three-quarters of the light that falls on it, which is where a wall facing the afternoon sun starts to get hot.
Aura Exterior and Element Guard hold their color in our sun at this depth. The wall that takes the afternoon sun is where fading shows first.
It works across a whole room with good south-facing windows, and as a single wall, a cabinet body or an accent anywhere else.
Matte or eggshell on interior walls. At this depth, eggshell takes scuffs and touch-ups better than matte. Flat on exterior stucco; soft gloss on doors and shutters.
Master Color Index
- Code
- CW-230
- Collection
- Williamsburg® Color Collection
- Family
- Reds
- LRV (official)
- 24
- Exterior
- Approved for exterior use
- Tints in
- Every Benjamin Moore line we carry
Also known as
No alias codes. CW-230 publishes in the Williamsburg® Color Collection only.
Works on
- — Front doors and exterior accents (seldom approved as an HOA body color)
- — Accent walls
- — Cabinet uppers or lowers
On the wall
Get it mixed
Every line below tints to CW-230. Pick the one that matches the surface.
Tap a line for a quote in Carter Red.
- Aura InteriorInterior wallsMatteChoose
- Regal Select InteriorWallsMatte or eggshellChoose
- AdvanceCabinets, doors, trimSatin or semi-glossChoose
- Ultra Spec 500New construction and commercial workMatte or eggshellChoose
- Aura ExteriorStucco and siding, full sunFlat or low lustreChoose
- Regal Select ExteriorBody and trim repaintsFlat or low lustreChoose
- Element GuardSummer repaints; heat-tolerant, rain-ready in an hourFlatChoose
- Ultra Spec EXTHOA and property repaintsFlat or low lustreChoose
Tinted while you wait at the counter. Ask for a quote and we’ll call back with the price and have it mixed for pickup; sample pints are mixed the same way.
Neighbors
Two steps lighter, two steps darker, and the color most often mistaken for it. Ranked by measured color distance.
- Wild Flower2090-40LRV 24The closest color in the catalog by measured distance. Same reflectance at about the same warmth.
Questions
Will it look like this on my wall?
Not exactly. Screens vary, and paint shifts with the light in the room. Before you commit, put a sample on the wall for a full day. See it in morning light, afternoon light and lamplight before the gallons are tinted.
Is it approved for my HOA?
It depends on your community. Search your HOA to see its approved palette, then bring the scheme in and we will tell you how Carter Red compares. Committees approve the color. The brand on the can is not part of the approval, so Benjamin Moore is fine as long as the color matches the approved sheet.
Which line for a west-facing exterior?
Aura Exterior or Element Guard. At this depth the wall gets hot enough that the quality of the paint decides how long the color holds.
Can you match it in another brand?
We tint Benjamin Moore. CW-230 is a Benjamin Moore formula, so nothing is approximated; it is mixed exactly as published. If you have a Dunn‑Edwards code, Benjamin Moore already has that formula too. For a chip or a lid with no code, bring it in. We will read it and tell you how close we can get.