Will it look like this on my wall?

Not exactly. Screens vary and paint shifts with the light in the room. Pick up a sample before you commit to a wall — put it up for a full day so you see it in morning light, afternoon light and lamplight before the gallons get tinted.

Is it approved for my HOA?

That depends on your community, not on the color alone. Search your HOA to see its approved palette, then bring the scheme in and we will tell you how Fuchsine compares. Committees approve colors, not brands, so a Benjamin Moore can is fine as long as the color matches the approved sheet.

Which line for a west-facing exterior?

Benjamin Moore’s own guidance is that 1343 is not an exterior color, so we would not put it on a west wall in any line. Bring a photo of the wall to the counter and we will find the closest color that is rated for it.

Can you match it in another brand?

We tint Benjamin Moore. 1343 is a native Benjamin Moore formula, so there is nothing to approximate here — it comes out of the machine as published. If you have a Dunn-Edwards code, Benjamin Moore already has that formula too. For a chip or a lid with no code, bring it in and we will read it and tell you how close we can get.

Benjamin Moore Classics® Collection Reds

Fuchsine

Name: Benjamin Moore Fuchsine (1343)
Brand: Benjamin Moore

A deep, saturated red. Tinted at the counter in the Benjamin Moore lines below, while you wait.

Get this color mixed Book a color consult

1343LRV 12Exterior not recommended

On the wall at Raintree: Classics, left bay, bottom band

Reading

LRV is how much light a color reflects, from 0 for black to 100 for pure white.

At LRV 12 it absorbs most of the light that falls on it. It runs hot on any wall that takes afternoon sun.

Aura Interior and Regal Select Interior are the lines we would use indoors. Benjamin Moore does not recommend it for exterior use.

Indoors it works on an accent wall, cabinets or interior doors.

Matte or eggshell on walls — at this depth eggshell handles scuffs and touch-ups better than matte. Soft gloss on doors.

Master Color Index

Code: 1343
Collection: Benjamin Moore Classics® Collection
Family: Reds
LRV (official): 12
Exterior: Not recommended for exterior use
Tints in: Every Benjamin Moore interior line we carry

Also known as

No alias codes. 1343 publishes in the Benjamin Moore Classics® Collection only.

Works on

— Interior doors
— Accent walls
— Cabinet uppers or lowers

On the wall

A living room, steel windows to the desert, shown in Fuchsine — A living room, steel windows to the desert

A living room under a vaulted ceiling, shown in Fuchsine — A living room under a vaulted ceiling

A great room with a stone fireplace, shown in Fuchsine — A great room with a stone fireplace

Get it mixed

Every line below tints to 1343. Pick the one that matches the surface.

LineUseSheenQuote

Tap a line for a quote in Fuchsine.

Benjamin Moore does not recommend 1343 for exterior use, so only the interior lines are listed. Tinted while you wait at the counter. Ask for a quote and we’ll call back with the price and have it mixed for pickup; sample pints are mixed the same way.

Neighbors

Two steps lighter, two steps darker, and the one it gets confused with. Ranked by measured color distance.

Drop Dead Gorgeous1329LRV 15Three points lighter at about the same warmth. Also in Reds.
Santa's Suit1336LRV 16Four points lighter and warmer. Also in Reds.
Crushed Velvet2076-10LRV 9Three points darker and cooler. Also in Reds.
CalienteAF-290LRV 9Three points darker and warmer. Also in Reds.
Mediterranean Spice1337LRV 15The closest color in the catalog by measured distance. Three points lighter at about the same warmth.

More near Fuchsine

Questions

Will it look like this on my wall?
Not exactly. Screens vary and paint shifts with the light in the room. Pick up a sample before you commit to a wall — put it up for a full day so you see it in morning light, afternoon light and lamplight before the gallons get tinted.
Is it approved for my HOA?
That depends on your community, not on the color alone. Search your HOA to see its approved palette, then bring the scheme in and we will tell you how Fuchsine compares. Committees approve colors, not brands, so a Benjamin Moore can is fine as long as the color matches the approved sheet.
Which line for a west-facing exterior?
Benjamin Moore’s own guidance is that 1343 is not an exterior color, so we would not put it on a west wall in any line. Bring a photo of the wall to the counter and we will find the closest color that is rated for it.
Can you match it in another brand?
We tint Benjamin Moore. 1343 is a native Benjamin Moore formula, so there is nothing to approximate here — it comes out of the machine as published. If you have a Dunn‑Edwards code, Benjamin Moore already has that formula too. For a chip or a lid with no code, bring it in and we will read it and tell you how close we can get.