Benjamin Moore Color Preview® Collection Reds
Magenta
A deep, saturated red. Tinted at the counter in the Benjamin Moore lines below, while you wait.
On the wall at Raintree: Color Preview, third column from the left, bottom band
Reading
LRV is how much light a color reflects, from 0 for black to 100 for pure white.
At LRV 10 it absorbs most of the light that falls on it. It runs hot on any wall that takes afternoon sun.
Aura Interior and Regal Select Interior are the lines we would use indoors. Benjamin Moore does not recommend it for exterior use.
Indoors it works on an accent wall, cabinets or interior doors.
Matte or eggshell on walls. At this depth, eggshell takes scuffs and touch-ups better than matte. Soft gloss on doors.
Master Color Index
- Code
- 2077-10
- Collection
- Color Preview® Collection
- Family
- Reds
- LRV (official)
- 10
- Exterior
- Not recommended for exterior use
- Tints in
- Every Benjamin Moore interior line we carry
Also known as
No alias codes. 2077-10 publishes in the Color Preview® Collection only.
Works on
- — Interior doors
- — Accent walls
- — Cabinet uppers or lowers
On the wall



Get it mixed
Every line below tints to 2077-10. Pick the one that matches the surface.
Tap a line for a quote in Magenta.
- Aura InteriorInterior wallsMatteChoose
- Regal Select InteriorWallsMatte or eggshellChoose
- AdvanceCabinets, doors, trimSatin or semi-glossChoose
- Ultra Spec 500New construction and commercial workMatte or eggshellChoose
Benjamin Moore does not recommend 2077-10 for exterior use, so only the interior lines are listed. Tinted while you wait at the counter. Ask for a quote and we’ll call back with the price and have it mixed for pickup; sample pints are mixed the same way.
Neighbors
Two steps lighter, two steps darker, and the color most often mistaken for it. Ranked by measured color distance.
- Raspberry Glaze2078-20LRV 14The closest color in the catalog by measured distance. Four points lighter at about the same warmth.
Questions
Will it look like this on my wall?
Not exactly. Screens vary, and paint shifts with the light in the room. Before you commit, put a sample on the wall for a full day. See it in morning light, afternoon light and lamplight before the gallons are tinted.
Is it approved for my HOA?
It depends on your community. Search your HOA to see its approved palette, then bring the scheme in and we will tell you how Magenta compares. Committees approve the color. The brand on the can is not part of the approval, so Benjamin Moore is fine as long as the color matches the approved sheet.
Which line for a west-facing exterior?
Benjamin Moore’s own guidance is that 2077-10 is not an exterior color, so we would not put it on a west wall in any line. Bring a photo of the wall to the counter and we will find the closest color that is rated for it.
Can you match it in another brand?
We tint Benjamin Moore. 2077-10 is a Benjamin Moore formula, so nothing is approximated; it is mixed exactly as published. If you have a Dunn‑Edwards code, Benjamin Moore already has that formula too. For a chip or a lid with no code, bring it in. We will read it and tell you how close we can get.