Arizona Paint Supply

Benjamin Moore  Williamsburg® Color Collection  Reds

Claret

A deep, saturated red. Tinted at the counter in the Benjamin Moore lines below, while you wait.

CW-305LRV 26Exterior approved

On the wall at Raintree: Williamsburg

Reading

LRV is how much light a color reflects, from 0 for black to 100 for pure white.

At LRV 26 it absorbs roughly three-quarters of the light that falls on it, which is where a wall facing the afternoon sun starts to get hot.

Aura Exterior and Element Guard hold their color in our sun at this depth. The wall that takes the afternoon sun is where fading shows first.

It works across a whole room with good south-facing windows, and as a single wall, a cabinet body or an accent anywhere else.

Matte or eggshell on interior walls — at this depth eggshell handles scuffs and touch-ups better than matte. Flat on exterior stucco; soft gloss on doors and shutters.

Master Color Index

Code
CW-305
Collection
Williamsburg® Color Collection
Family
Reds
LRV (official)
26
Exterior
Approved for exterior use
Tints in
Every Benjamin Moore line we carry

Also known as

Same paint, published under one more code in other Benjamin Moore collections.

Works on

  • — Front doors and exterior accents (a hard sell as an HOA body color)
  • — Accent walls
  • — Cabinet uppers or lowers

On the wall

A stucco front, saguaros along the walk, shown in Claret
A stucco front, saguaros along the walk
A ranch house with a front porch, shown in Claret
A ranch house with a front porch
A pueblo-style front, saguaro at the corner, shown in Claret
A pueblo-style front, saguaro at the corner
A living room, steel windows to the desert, shown in Claret
A living room, steel windows to the desert
A living room under a vaulted ceiling, shown in Claret
A living room under a vaulted ceiling
A great room with a stone fireplace, shown in Claret
A great room with a stone fireplace

Get it mixed

Every line below tints to CW-305. Pick the one that matches the surface.

Neighbors

Two steps lighter, two steps darker, and the one it gets confused with. Ranked by measured color distance.

  • Tropical FruitCSP-1115LRV 31Five points lighter at about the same warmth. Also in Reds.
  • Glamour Pink2006-40LRV 30Four points lighter and cooler. Also in Reds.
  • Crimson1299LRV 20Six points darker at about the same warmth. Also in Reds.
  • Bubble TeaCSP-1180LRV 23Three points darker at about the same warmth. Also in Reds.
  • Pink Mix2089-30LRV 23The closest color in the catalog by measured distance. Three points darker at about the same warmth.

Questions

  • Will it look like this on my wall?

    Not exactly. Screens vary and paint shifts with the light in the room. Pick up a sample before you commit to a wall — put it up for a full day so you see it in morning light, afternoon light and lamplight before the gallons get tinted.

  • Is it approved for my HOA?

    That depends on your community, not on the color alone. Search your HOA to see its approved palette, then bring the scheme in and we will tell you how Claret compares. Committees approve colors, not brands, so a Benjamin Moore can is fine as long as the color matches the approved sheet.

  • Which line for a west-facing exterior?

    Aura Exterior or Element Guard. At this depth the wall gets hot enough that the quality of the paint decides how long the color holds.

  • Can you match it in another brand?

    We tint Benjamin Moore. CW-305 is a native Benjamin Moore formula, so there is nothing to approximate here — it comes out of the machine as published. If you have a Dunn‑Edwards code, Benjamin Moore already has that formula too. For a chip or a lid with no code, bring it in and we will read it and tell you how close we can get.